NY Times Sheds Some Light on the Sub-Standard Regulations on Suncare

X GAMES 14's OFFICIAL SUNCARE SPONSOR KICKS IT UP A NOTCH!

This past week the Summer X Games were held at the Home Depot Center in Carson, CA. Hawaiian Island Creations 2X Suncare was on hand to make sure all the event-goers, athletes, and operations staff were protected against the scorching sun. We placed one gallon HIC Suncare dispensers in key locations throughout the venue (i.e. athlete lounge, operations and logistics areas, athlete staging areas) as well as having a 10’ X 10’ tent in the “X Fest Village” fully decked out with beautiful imagery by world renowned photographer Bo Bridges (www.bobridges.com). We were also able to supply every athlete who participated in the event with their own personal bottle. At our booth we gave out sample packs of sunblock, consumer brochures, coupons, stickers, hats and a few t-shirts. We also managed to get quite a few people to test out our face machine to see what kind of skin damage they already had. We also received numerous “shout outs” from Bonton, the X Games on-air announcer for ESPN as well as from Stryker who was doing a live broadcast for the KROQ 106.7 radio station on Saturday!